In winding down at the end of SXSW, my brain reeling from oversaturation of great ideas and inspiration, there is one moment that I can’t get out of my head – and not surprisingly, it was created by Alex Bogusky.
After his speech on the Bcyclce, I was waiting to meet him. As I moved up through the large line and got within earshot of his conversations, I saw he was talking to a woman in her late 30s – early 40s who had the look of Mom about her.
From the scant bits I picked up, she does work with local companies in her town (which was not a large market). She shared some of her thoughts and projects and Bogusky listened attentively.
After a few minutes, he says in all sincerity “Why do you have such good ideas all the time?”
This is the line that I have replayed over and over while here. By the numbers, this is one of the smartest men in advertising today. But the salient point I think more and more people are starting to get is that nobody has a monopoly on good ideas, nor is there any way to predict their source.
Open your ears and your doors.
Welcome radical collabooration.
Stay humble. Stay engaged.
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